‘Emotional Design’ is the term that was introduced by Donald Arthur Norman, co-founder of Nielsen Norman Group, in his popular book — ‘Emotional Design’. Emotional design is a design approach to create products that deliver positive experiences for users. UX/UI designers use this design approach to design creative interfaces in…

Here’s how UX can set your business on the right path Evolving perspective on UX design Businesses all over the world are gradually becoming aware of the user experience design. Though many businesses lack the clarity on the impact UX design creates and the long term advantages of UX design…

UX design is not an overnight success. If anything, it is quite the opposite — an extensive process that may take years! And it kicks off with research. UX research involves the study of target users, along with their requirements, to give them what they want. As a result, it…

UX, or User Experience, is how a user feels when they interact with a website or an application. UX design is a process where the business defines how they want the user to feel as they interact with the brand. …

While UX designers and project managers have very distinct roles within an organization, it is easy to see the commonalities between them. For a start, both have to coordinate with several contributors and stakeholders. They are also expected to cater to these requirements and expectations in an efficient and time-bound…

Information Architecture (IA) is an integral aspect of UX design as it is governed by important designing principles such as objects, choices, disclosure, exemplars, multiple classifications, growth, and focused navigation, to name a few. …

User experience (UX) is often equated with many things — a ‘beautiful’ interface, a ‘minimal’ website, a ‘colorful’ app, etc. But serious UX is more than just making cosmetic changes to the platform/product design. It involves embracing a holistic testing approach to designing, which includes measuring critical components such as…

User Experience (UX) forms the very core of your platform’s success parameters, be it a website or an app. Users on a daily basis, are familiar with various websites and apps. What demarcates a business from the others is its design, interaction that eventually paves the way for a good…

When developing a new product, it’s crucial to consider who would use it and how they will use it. There is basically no prospect of developing a product that people will enjoy unless you have this insight. “People ignore design that ignores people.” This quote sums up the necessity of…