‘Emotional Design’ is the term that was introduced by Donald Arthur Norman, co-founder of Nielsen Norman Group, in his popular book — ‘Emotional Design’. Emotional design is a design approach to create products that deliver positive experiences for users. UX/UI designers use this design approach to design creative interfaces in…

Here’s how UX can set your business on the right path Evolving perspective on UX design Businesses all over the world are gradually becoming aware of the user experience design. …

Companies have widely used the Design Thinking methodology to improve their products, services, and processes. In recent years, educational organizations have also adopted it to enhance the student learning experience. In the next five years, more than 65% of all jobs will require at least some design thinking skills. Design…

In circa 2019, about 6% of the workforce was already primarily engaged in remote work. Albeit this figure may not seem like a lot, it indicates how the seeds of remote work were sowed well before the COVID-19 pandemic. However, come 2020 and the 6% has transformed into a hefty…

UX design is not an overnight success. If anything, it is quite the opposite — an extensive process that may take years! And it kicks off with research. UX research involves the study of target users, along with their requirements, to give them what they want. As a result, it…

UX, or User Experience, is how a user feels when they interact with a website or an application. UX design is a process where the business defines how they want the user to feel as they interact with the brand. …

While UX designers and project managers have very distinct roles within an organization, it is easy to see the commonalities between them. For a start, both have to coordinate with several contributors and stakeholders. They are also expected to cater to these requirements and expectations in an efficient and time-bound…

Information Architecture (IA) is an integral aspect of UX design as it is governed by important designing principles such as objects, choices, disclosure, exemplars, multiple classifications, growth, and focused navigation, to name a few. Designers often refer to it as the ‘science of order’ as it helps them to build…

User experience (UX) is often equated with many things — a ‘beautiful’ interface, a ‘minimal’ website, a ‘colorful’ app, etc. But serious UX is more than just making cosmetic changes to the platform/product design. It involves embracing a holistic testing approach to designing, which includes measuring critical components such as…