Where technology and the future of healthcare converge
Post huge disruptions caused by the pandemic in 2020, businesses are getting back on course and, importantly, getting ready to build for the future.
The world is ready for organizations, and leaders who can master change. Structures and organizational bodies that can pre-empt future trends and adapt for the better. The Pharma-healthcare sector is no different.
The digitalization wave has hit the industry and accelerated the rate of adoption in the last year. While it will be tempting for companies to retreat to what they know, 2020 brought the need for a different path to light. Businesses need to have a clear-eyed perspective and sharp focus on their digital transformation efforts.
In a recent worldwide tech event, it was unanimously agreed that ‘there is no leadership without technology leadership.’ And these leaders should guide companies as they build a strategy for digital success.
One of the major Digital Trends for the future are -
- The democratization of Technology. Technology is democratizing. Natural language processing, low-code platforms, and robotic process automation are adding a grassroots layer to enterprise innovation strategies. With democratized technology, every employee can be an innovator, empowered to create technology-driven solutions on their own.
Considering all these changes happening all around the world, healthcare companies are also gearing up for some potentially disrupting trends. Let’s take a look at some of these promising trends -
Relook at the Product Marketing Strategy
Launching products with unique go-to-market strategies trying to reach a wider patient-base and differentiating themselves by the experiences they provide.
Telemedicine — Digital prescription
This can prove to be advantageous to patients in terms of resolving less critical consultations in a shorter time digitally, and also gaining access to more specialized medical personnel.
Digital Companion Apps
These apps set reminders for medications, observe and assess health patterns of the patients, gather data, provide connections within the community with similar patients, etc.
Connected Mobility
Mobile and connected health services, connected supply chain, and automation of operations — RPA are a few examples more and more people are talking about.
Big data and Analytics
For predictive, diagnostic, and prescriptive analytics is on the rise. There is no dearth of data in the pharma industry, it’s all about making the most of it. The real-world data collected from hospitals/ wearables/ test labs will inform businesses to innovate systems to provide innovative health care solutions.
Resilient Manufacturing
Accelerating the time to drug-discovery phase and development using AI/ML is a pivotal trend. Real-time responsiveness will be achieved through automated processes to improve cost, reactions, and agility. Data-driven insights and advanced analytics can also be used to increase pipeline and commercial value.
Wearable tech
Extended reality — AR/VR and wearables, location-agonistic interaction among research teams are some of the exciting developments.
