What is Digital User Experience?

User experience is user’s interaction with an organization’s products, services, and brand. A strong user experience results in increased customers increased sales and increased loyalty. But to achieve this goal, you have to focus on something more specific — the digital user experience.

Earlier, the digital user experience design was web designers’ field. So, it was related to elements like webpage colors, navigability, layout and performance. Today, the scenario has been changed and it is also about how intuitive a webpage or app is, how effectively users can complete their tasks, and how well integrated the product is with other applications.

Statistics

• Great digital user experience is the key to business success. A user is unsatisfied and will never become your customer if s/he gets a poor digital user experience.
• A study says that if a webpage takes 10 seconds to load, 50% of users give up and leave the page.
• A recent study found that over 90% of users have had one or more deal-breaker digital user experiences while using mobile to look for customer service data.
• These statistics show there is no acceptable excuse for poor digital user experience.

Elements of digital user experience design

• Integration

Integration is the very first element or first ‘I’ of digital user experience design. All the digital and non-digital touchpoints should be interconnected and consistent with each other. The user should get a seamless and smooth journey to experience.

• Innovation

Innovation is the space between today’s experience and tomorrow’s experience. The digital products must be innovative, constantly updated and regularly redesigned.

• Interaction

Interaction is another important element of digital user experience design. Almost all digital products like websites, apps, and screens need an active response from users who click, open and scroll.

• Intuition

The digital experience design should be at the same level as users’ thinking and behavior. As a result, interfaces of new and complex digital products must be intuitive as much as possible.

Guidelines for a great digital user experience

To avoid users’ frustrations or to prevent them from moving towards your competitors, businesses should follow the following guidelines for great digital user experience:

1. Consistency in experiences

Companies should follow consistency in offering digital experiences for which they must invest in UX design. Surprisingly, for some companies, this consistency is an afterthought. Actually, of all the clients that ask for our advice regarding designing their product, 65% have no thinking behind it. YUJ Designs helps them to develop that consistency in digital user experiences through UX design.

1. Visual consistency

In order to offer a great digital user experience, visual consistency also matters a lot. Product design of a brand should maintain regular experiences across a range of products. For example, Apple develops consistent visual and functional patterns across several devices due to which people easily switch between them and remain loyal customers of the brand.

1. Measuring the digital user experience

Businesses should never assume that users will bring the inconsistencies to their notice. They should actively measure how users feel about their product/service experience, which will give them opportunities to improve. Such improved products/services definitely furnish users with great digital experiences.

1. Complementing digital initiatives with customer journeys

The digital components should complement the customer journeys that will increase the company’s value proposition. To achieve this, one should design a product that simplifies some features of the journey on which users are already engaging. Time-consuming digital initiatives will drive people away. So, make sure the design of your app saves users’ time and effort.

1. Don’t fall in love with your design

Don’t fall in love with your designs so much that you don’t consider making changes in it. Never be too proud that you have designed something perfect, there is always room for improvement. Always remind yourself, there is no such thing as a finished product in the market.

If you want to create a great digital user experience through your products/services, you must follow the above-mentioned guidelines. In fact, digital user experience is the fundamental nature of design, which in turn is abut making products that people want.

Benefits of digital user experience

Actually, digital user experience should always be first priority in the design process, which can be beneficial for an organization in several ways:

• It creates customer loyalty with effectiveness
• It improves conversion rates
• It reduces support cost since your digital user experience design creates your users’ habits
• It creates a righteous customer-to-company circle

I am sure you must have got enough knowledge about digital user experience design and its benefits. If you want to reap these benefits, you need a digital UX ladder to climb on your business. The digital user experience should be the priority in the design process and businesses must ask themselves: “What is that users badly want?” To outshine the competition and grow your business, digital user experience is one that needs immediate attention and investment.

After realizing the importance of digital user experience, if you feel your digital product needs to be enhanced so that it offers a delightful user experience, contact us.