How can you boost your conversions through UX?

YUJ Designs

Conversion boost is the main goal of every business in every sector. In fact, this goal is the motivation behind starting any business. Also, a business can sustain in the market only if this goal is achieved every time. Therefore, nowadays businesses are trying to implement various strategies for conversion rate optimization. Implementing UX design helps to create a great on-site experience, which brings them on your website or app repetitively thereby increasing conversions.

What Is UX Design?

Most of the people have heard the term ‘UX Design’, but very few of them know about it in detail. So, what is user experience? UX or user experience is how a user feels after interacting with an application or website. If the users feel happy and satisfied after using your product, they tend to use it and stay on it. Thus, a great user experience design gives a boost to conversions.

At YUJ Designs, we come up with a better way to boost conversions of our clients’ businesses. Our CRO-RED method combines the ‘what’ of data science to the ‘why’ of design to pack a power punch to boost your conversions. How? We do it through our conversion rate optimization service where we believe conversion through design is a continuous process.

“If your UX Design is not optimized and just exists, you will eventually hit the wall.”

Optimizing UX Honeycomb To Optimize Conversion Rate

The UX honeycomb is a tool, which explains the different dimensions of user experience design:

• Simple — The UX design should guide users to perform the intended tasks on the app. It should clarify how the product is going to solve their problems.
• Useful — When a UX design makes your product useful, it is actually a great design. The more useful your product is, the better the experience it gives.
• Usable — UX design should make your product usable i.e. simple to use. Since usability can be measured and essential, it plays a significant role in boosting your conversions.
• Findable — A great design has a great navigation structure and locatable objects. In short, a good UX design guides users to find what they need and perform the intended tasks.
• Accessible — The website or app should be accessible to everyone, even the disabled persons. And a great UX design makes it possible, which increases your user base and also the conversions.
• Credible — The UX design of your product should make it credible, i.e. it should make your users trust and believe what is being told to them.
• Valuable — A great design creates digital products that deliver value to the end-users. Such valuable websites or applications help in boosting your conversions.

“A study done by Forrester says, “Companies that invest in UX design see a lower customer acquisition cost, lower support cost, increased customer retention, and increased market share.”

The UX Design Process Followed At YUJ To Boost Conversions

Our UX design process involves the following steps:

Step 1: User Research

Our quantitative research guides us on users’ navigation behavior, users’ actions and obstacles in their goal fulfillment. Quantitative data is supported by our qualitative research that results in a critical point analysis of user behavior.

Step 2: Building Hypotheses

We analyze this quantitative and qualitative data through data triangulation, which gives us deep insights into user behavior. These data help us to build hypotheses that progress our clients’ business goals and create directions for the design.

Step 3: Design

Using the hypotheses, we start actual designing where we create several alternatives of designs. We make sure that these designs are in line with the UX principles and match your business as well as user goals.

Step 4: Design Testing

In this step, we test the designs with internal stakeholders as well as real users. Thus, we get information about user needs, wants, likes and feelings.

Step 5: Analyze

We use different tests to analyze the designs based on which we modify the designs. We recognize the gaps between current design and desired design. Then we bridge this gap by making the design usable and desirable.

Step 6: Followup

We believe that boosting conversions is a continuous process. Therefore, after implementing designs we follow up on working of the design. If needed, we improvise the things across your business so that we can make a big difference to the bottom line.

At YUJ, we create designs that give a competitive advantage. We believe that not only optimizing designs but also optimizing solutions is equally important. So, through our CRO-RED method, we boost your conversions and give you an edge over your competitors.

“A poor UX design can potentially harm your conversion rate.”

Closing Thoughts

To wrap up, great user experience design can lead to great results. Therefore, businesses must treat UX design as important as increasing sales, improving customer service or corporate culture. It is necessary for sustainable success and to achieve it, the entire organization should focus on UX. Once you have engaged users by creating a positive user experience, conversions get a boost by five times.