How AI-driven UX can deliver better experiences

With the help of AI, businesses can create deeper human connections

The relationship of AI with UX

Long gone are the days when AI was still on the periphery of being a possibility. AI is very much being applied in various professions and in our daily lives too. AI is already a part of the retail, healthcare, and energy sectors. Every day we communicate with Alexa, and Siri to play music or create a reminder, etc.

AI is an advanced technology, that with a human-centered approach can be used to solve the right problems.

AI and the Future of UX

AI can facilitate UX design in delivering truly world-class, connected experiences that solve the customers’ problems. UX design companies should consider shifting their outlook towards technology as a partner rather than a revolution and being swayed by it. UX designers need to develop an approach towards crafting a harmonious human-machine interaction.

With the help of AI, businesses can create deeper human connections.

Here’s an example of how user interactions can be defined with the help of AI, which helps products become more intelligent. A distinctive approach by Netflix from a business-driven perspective.

Netflix gathered data that helped them make informed strategic decisions. This data tells Netflix how users choose to watch a specific series or a movie on the platform. Netflix is all about creating personalized experiences. The user watches suggested thumbnails for approximately 90 seconds before making a decision. This prompted the Netflix design team to customize the thumbnails for users.

With the help of AI and UX, the future of businesses look much brighter. Though the most important question that needs to be asked is -

How are we contributing to the human experience?

With the right intent and human-centered approach, AI can make a huge difference in our lives.