A 15-Year Odyssey: How yuj is Leading the Innovation in UX with Differentiated Experiences
On September 9th, yuj celebrated a remarkable 15-year journey through the ever-evolving world of UX design. Over the years, yuj has navigated the challenges of the UX landscape, consistently striving for excellence with a clear focus on DIFFERENTIATION. This is the story of how yuj has become a leader in UX, delivering exceptional experiences and pushing boundaries in design innovation.
Setting Sail with a Vision: The Art of Saying “No” (So You Can Say “Yes” to What Really Matters)
Every great odyssey begins with setting sail, and for yuj, that moment was when founders Samir Chabukswar and Prasadd Bartakke embarked on their journey with a clear mission — to become a specialized company focused on creating ‘Differentiated User Experiences.
“We didn’t want to be a company trying to do everything without a clear focus,” reflects Samir. “Instead, we wanted to define our own path and create a design process that was both unique and impactful.”
With this vision as their North Star, yuj began its voyage, focusing on creating differentiated UX solutions that stood out in a crowded marketplace. While many were content to drift along with generic offerings, yuj set out to navigate the complexities of specialized design, determined to make a meaningful impact.
Navigating by the Stars with 10x impact: With Specialization as the Compass
yuj didn’t become a trusted partner for Fortune 100 and 500 companies by accident. The secret weapon? Specialization. “It’s funny,” Samir notes, “people often think doing less means achieving less. But in reality, by focusing on what we do best, we’ve been able to deliver 10x value to our clients.”?
From creating customer-centric applications for global automobile giants to designing strategic roadmaps that skyrocketed fin-tech companies’ revenue by 90%, yuj’s voyage has been marked by precision and expertise. Their work in industries like hi-tech, retail, healthcare, supply chain, and more is a testament to their unwavering dedication to the art of UX.
“Our specialization has allowed us to dig deep and truly understand our client’s challenges,” Samir explains. “That’s how we’ve created designs that remove ambiguity and make users happy while delivering tangible business results. We don’t just design for today; we design for tomorrow.”
The Treasure Map: Building a Legacy of Excellence
As with any great adventure, the journey is marked by discoveries and accomplishments. Over the past 15 years, yuj has amassed a treasure trove of achievements, including over 30 prestigious awards like the Red Dot Award, DNA Paris Awards, and Digital Design Awards Australia. These awards represent not just the milestones of a successful journey, but the impact yuj has had on its clients and their users.
“Each award is a marker on our treasure map,” says Prasadd, “But the real treasure lies in the lasting impact our designs have had. That’s what truly defines our legacy”
The Horizon Ahead: Continuing the Journey
As yuj celebrates this significant milestone, the horizon is filled with new adventures and opportunities. “Our journey is far from over,” says Samir “We’re excited about the future and the new challenges that lie ahead. Our mission remains to explore uncharted territories and continue delivering innovative design solutions that make a difference”
With AI becoming a dominant force in today’s technology landscape, there is an even greater need to focus on understanding human needs. “As AI continues to grow, it’s more important than ever to stay grounded in human-centered design,” says Samir. “AI can enhance our processes, but it can’t replace the empathy, creativity, and deep understanding that our team brings to each project.”
By embracing AI as a powerful wind in their sails — while never losing sight of human needs — yuj is navigating the waters of opportunity, strategizing differentiated experiences that resonate deeply with users.
Join Us on This Odyssey: Celebrating 15 Years of yuj
As yuj celebrates 15 years of pioneering UX innovation, the company invites its clients, partners, and the wider design community to join in reflecting on this incredible journey. Whether you’ve been with us from the start or are just embarking on your voyage with us, we welcome you to explore the impact of our work and join one of the top ux design studio as we set sail toward new horizons. Let’s work together to create experiences that are not just different but differentiated!
