‘Emotional Design’ is the term that was introduced by Donald Arthur Norman, co-founder of Nielsen Norman Group, in his popular book — ‘Emotional Design’. Emotional design is a design approach to create products that deliver positive experiences for users. UX/UI designers use this design approach to design creative interfaces in…

Here’s how UX can set your business on the right path Evolving perspective on UX design Businesses all over the world are gradually becoming aware of the user experience design. …

We’re in the midst of a design revolution — a shift from simply creating user-friendly products to tackling the intricate challenges of social issues. Whether it’s reimagining the delivery of portable drinking water in remote areas or questioning the healthcare system for the most vulnerable users, designers are now catalysts…

Picture yourself stepping into a sleek electric vehicle, it's smooth lines and futuristic dashboard enticing you to embark on a journey unlike any other. But take a moment to think about how your all-new EV and its user applications may be impacting the environment. …

Up until now, we’ve seen countless examples of how important the whole UX process is, and how it can work wonders for every brand out there. But if you come to think of it when building a successful UX research process, you really have to factor in a varied set…

The talks of ChatGPT being a threat to jobs worldwide have surrounded us in the past few months, and yes, we’re left scared for good reason. The popular opinion is that AI is coming for our jobs. …

In today’s digital age, designing for accessibility is not just a legal requirement but also a moral imperative. The accessible design ensures that all users, regardless of their abilities, can access and use products and services, creating a more inclusive and equitable experience for everyone. Accessible design is essential for…

Designing for the next generation is an exciting challenge today for businesses looking to stay ahead of the curve. With technology advancing at a rapid pace, more and more innovative ways are emerging that can enhance the experience of users. …

Companies have widely used the Design Thinking methodology to improve their products, services, and processes. In recent years, educational organizations have also adopted it to enhance the student learning experience. In the next five years, more than 65% of all jobs will require at least some design thinking skills. Design…